Satisfaction is the new innovation

More than half of marketers believe marketing has changed more in the past year than in the previous five years. Indeed, today’s marketing has very little in common with last century’s marketing, except customers! During the last 10 years, brands went through two phases: discovery (of new channels like social media, mobile…) and innovation (programmatic buying, new measurement tools…). Now they must focus their resources and efforts on customer satisfaction anew.

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