To celebrate the digital marketing exposition & conference, or dmexco for short, Europe’s largest trade fair for digital businesses, we are publishing a free UPLOAD special. In cooperation with Adobe, a leader in digital marketing and one of the main sponsors of dmexco 2015, we have put together nine articles that deal with the topic of customer experience from different perspectives.
The digital transformation is the greatest revolution in the global economy since the age of industrialisation. Entire sectors are being turned on their heads, frequently before the established players even notice. Companies will need a comprehensive digital strategy if they want to use digital transformation as an opportunity for renewal, and to avoid being caught napping by this development. The PAC study “Holistic Customer Experience in the Digital Age” interviewed 455 executives from companies in Germany, France and Great Britain to acquire an impression of what this actually means.