“Marketing and product experience are one and the same!”

John Travis is Adobe’s Vice President Marketing for Europe, Middle East and Africa and therefore experiencing the ground breaking changes in the field of marketing first hand. In this interview we talk with him about the biggest challenges that marketers and companies face when adapting to the rapidly changing landscape of consumer experience. He gives some useful and interesting insights, talks about Adobe’s ways to embrace these new opportunities and also explains why there was never a better time to be in marketing.

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