Technology in the retail sector: customers are looking for more convenience – always and everywhere!

It is perhaps the greatest challenge facing stationary retail trade: the attempt to connect the on and offline worlds of brand and customer experience while keeping up with e-commerce providers that have already relocated digital touchpoints to an analogue shopping environment. Amazon is driving the technology behind this development. Nevertheless, traditional retailers will be able to stay the pace as long as they increasingly open themselves to digital transformation – certainly in a technical sense, but above all with a view to their emotional bond with customers.

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