Razorshop: The Future of Retail

The sheer endless variety of Internet shops is putting the pinch on many areas of stationary retail trade. At the same time, however, digital technologies allow retail companies to transform shopping in a store environment into a thrilling experience. The secret to success lies in smart integration of the online and offline worlds. The digital agency Razorfish uses its innovative store environment Razorshop to show how it can work in practice.

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